Strava Records 1.8B Uploads Amid Connected Fitness Boom

Related health platform Strava has recorded a complete of 1.8 billion exercise uploads in 2021, a 38% improve in comparison with the identical interval final 12 months. 

“Whilst the worldwide athletic group endured one other 12 months of pandemic disruptions and restrictions, we noticed a persistent need from athletes to remain linked and maintain each other lively,” said Strava chief govt Michael Horvath. 

Strava — a free-to-use social health app — permits customers to observe exercise-related actions whereas concurrently interacting with different customers of the platform. 

A premium subscription — which prices $5 monthly — contains group comparability metrics and superior monitoring options, additionally serving as the corporate’s main monetization mechanism. 

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