RTD beverages broaden appeal with functional ingredients

Prepared-to-drink (RTD) sports activities diet drinks—a long-time staple of fitness center devotees—have formally gone mainstream, attracting shoppers from all demographics. However this class, as soon as synonymous with thick, creamy protein shakes, has expanded to incorporate clear, brightly coloured protein waters and protein-fortified juices. And whether or not shoppers want traditional- or plant-origin protein, loads… Continue reading RTD beverages broaden appeal with functional ingredients