“I bear in mind being in a 24/7 weights room at a fitness center, and I bear in mind watching folks stroll round with headphones and I believed to myself, these persons are in a method augmenting their actuality, however you’d by no means name it that, proper? You name it listening to music, however it’s like they’re bringing in a further layer into their world to make the expertise extra partaking and extra satisfying.”
Cole continues: “I feel the catalyst for us forming FitXR was that we actually believed that the following computing platform after the smartphone could be some sort of combined actuality wearable machine. We obtained excited initially about what Magic Leap was doing. On account of that, we regarded extra intently at digital actuality and augmented actuality as a whole immersive health house.”
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