The future of smart fitness is subscriptions, but it shouldn’t be

Fitbit Premium custom workouts fitness subscriptions on a smartphone screen
When Amazon not too long ago revealed its Halo Health and Vitamin subscriptions to go together with the upcoming Halo View fitness tracker, it might need put some individuals off, however it wasn’t too stunning for these of us within the trade. Subscriptions are all the craze in the meanwhile — names like Whoop, Peloton, FightCamp, Fitbit Premium, and Apple Health Plus are simply the tip of the iceberg.

Subscriptions, it appears, are the longer term for these of us critical about well being. Or moderately, they’re one thing we’re going to must work round, and actually ought to if we’re going to steer the market in a sustainable path.

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