The general public well being marketing campaign, dubbed ‘Lil Sugar – Grasp of Disguise,’ is an education-focused, multi-platform effort aimed toward enhancing youngsters’ capability to establish sugars within the meals they eat every single day — even those who don’t seem like sugar-dense.
To get the message throughout, the staff tapped the enduring rapper Darryl “DMC” McDaniels of Run-DMC. McDaniels voices the animated character of Lil Sugar, a mischievous dice of sugar that may shapeshift, change his identify and disguise himself to stay below the radar in every kind of foodstuffs.
“Sneak up in your physique simply to get you hooked; I maintain altering my identify to get you to look,” raps Lil Sugar. All through the monitor, the aggressive character spells out the entire well being risks of excessive sugar consumption — from diabetes and mind fog to weight problems. “I provide you with diabetes from the treats and all of the sweeties; I maintain you being grasping, make you suppose you really want me,” he raps. Viewers see Lil Sugar present up in some surprising locations, together with scorching canine, cereal, granola bars and burgers.
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