The marketing campaign ran in New York state and reached an estimated three million college students in 5,000 faculties. And though the marketing campaign was regional, Cannes judges see broader potential functions for the message.
Sueann Tannis, senior director of built-in communications on the United Nations Basis and the jury president of the Well being Grand Prix for Good at Cannes, argued that “we may see this going international and altering the best way folks select to eat.” She famous that such a marketing campaign is likely to be “scaled up in any language or style of music and be replicated internationally to lift the bar on diet and well being literacy amongst youngsters and fogeys.”
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