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in FITNESS

LG Electronics, SM Entertainment launch home fitness service

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(From left) Fitness Candy CEO Shim Woo-taek, SM Entertainment co-CEO Lee Sung-su, LG Electronics CEO Cho Joo-wan, SM Entertainment co-CEO Tak Young-joon and Fitness Candy’s chief strategy officer Kim Bee-oh pose for a photo during the launch ceremony of their joint venture Fitness Candy at Conrad Seoul on Thursday. (LG Electronics)

(From left) Health Sweet CEO Shim Woo-taek, SM Leisure co-CEO Lee Sung-su, LG Electronics CEO Cho Joo-wan, SM Leisure co-CEO Tak Younger-joon and Health Sweet’s chief technique officer Kim Bee-oh pose for a photograph throughout the launch ceremony of their three way partnership Health Sweet at Conrad Seoul on Thursday. (LG Electronics)

LG Electronics and SM Leisure unveiled on Thursday their three way partnership — Health Sweet — to focus on the house coaching market by providing digital exercise content material. The three way partnership may have the house equipment maker develop an software, cloud server, on-line platforms, and mandatory gadgets reminiscent of muscle-training tools, indoor bicycle and smartband for Health Sweet’s residence health providers. LG‘s counterpart, SM Leisure will take the cost of offering varied content material that includes the corporate’s artists.

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