Planet Money : The Indicator from Planet Money : NPR

WOODS: His plan is to show folks what he calls a prison-style exercise program. He’ll name it CONBODY. Lunges, leaping jacks, pushups – no gear wanted, simply your self and your physique.

WONG: And when Coss is out of jail, he offers it a shot. He is staying on his mother’s sofa in that very same tenement house on the Decrease East Aspect. And there, within the park, at first, his mother is his solely buyer. Coss must develop his buyer base. He has mainly no funds, however he has a number of classes in guerrilla advertising and marketing that he had used as a drug seller.

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