WONG: Coss did get arrested, typically locked up for brief stints, nevertheless it wasn’t an enormous deterrent. He would even preserve working his drug enterprise whereas he was locked up. And when he obtained out, it simply made him extra decided to keep away from getting caught the subsequent time.
WOODS: And together with the necessity for autonomy and danger tolerance, Coss additionally has the third issue – loads of that entrepreneurial capability. Even early on, he was fascinated with advertising and marketing and his goal market. He noticed that the Decrease East Aspect was altering rather a lot within the early 2000s. Extra professionals have been shifting in, and it was additionally changing into whiter and extra prosperous. And right here, he noticed a chance.
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