It’s been a yr since Ulta Magnificence launched The Wellness Store, which connects its customers to a curated assortment of self-care merchandise, together with the whole lot from dietary supplements and spa favorites. This week, the retail large introduced its including the “Intimate Wellness” class to The Wellness Store as it really works to maintain tempo with the ever-evolving needs of its shoppers. And proper now, they need the newest and best to help their sexual well being.
“Curiosity in wellness and self-care continues to develop, and The Wellness Store has proudly supplied entry, schooling and solution-oriented storytelling for simply over a yr now,” says Penny Coy, Ulta Magnificence’s vice chairman of merchandising. “As leaders who pay attention, we acknowledged our friends had been extra brazenly connecting their sexuality and sexual wellness with well being and well-being. As such, it was a pure subsequent step to increase The Wellness Store to incorporate Intimate Wellness as a sixth pillar of our curated providing. Our efforts reinforce the patron perception that sexual wellness is of course linked to total well being and wellbeing, driving to a procuring expertise the place friends can uncover and store merchandise from superb manufacturers.”
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