Conroy stated researchers have tried a number of methods, together with messages particular to a specific inhabitants section. Messages based mostly on current behavior-For instance, ship one in all two completely different messages, relying on whether or not the consumer achieved or failed the purpose the day earlier than. Then customise the message with an individual’s identify or no matter you want. Up to now, neither of those approaches has confirmed to be constantly efficient in bettering the effectiveness of messages.
A brand new messaging strategy developed by co-principal researchers and professors {of electrical} engineering, Conroy and Constantino Lagoa, applies instruments commonly utilized in management system engineering to behavioral science.
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