Emmy voters snub Amazon, but Prime Video subscribers tune in for Lord of the Rings, action shows

But, with little media fanfare, Amazon has churned out crowd-pleasing hits.

Superhero present The Boys has steadily gained viewers, not too long ago earning a fourth-season renewal and two spinoff orders. Crime thriller Reacher grew to become Amazon’s first collection to top Nielsen’s weekly streaming rankings in February. And the Chris Pratt motion showcase The Terminal Checklist debuted in July because the second-most watched series of the week.

Amazon additionally has invested closely within the cornerstone of contemporary community TV: reside soccer. The streaming platform struck an 11-year, $13 billion deal with the NFL for unique rights to Thursday Night time Soccer, an settlement that kicks off this week. The Wall Road Journal reported final month that Amazon has told advertisers it expects a median of 12.6 million viewers per recreation over its 15-week broadcast run this 12 months, an enormous quantity for a streaming service.

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