When Soviet chief Nikita Khrushchev visited the U.S. in 1959, he was proven the massive farm of Rosewell Garst in Iowa based mostly on chemical compounds and pesticides as an emblem of American progress. In San Francisco he was taken to a grocery store. The rise of what got here to be known as agrabusiness had begun. On the identical time supermarkets with frozen meals grew to become widespread as the trendy method of buying. When these meals have been first launched commercially within the late Forties, skeptics questioned how you can flip greens right into a frozen sq. and have them style like something. Creator and social critic Norman Mailer in the course of the 1960 presidential marketing campaign summed up the historic second when he referred to then candidate John F. Kennedy because the “Superman within the Grocery store.”
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