Midlife shoppers additionally “are a lot much less set and certain of their methods in comparison with older adults” and are open to new details about well being. In addition they aren’t as prone to eat one thing disagreeable simply because it’s good for them. As a substitute, these shoppers are in search of “stability—together with pleasure, diet, elements, and pleasing a household—they want options that remedy a number of wants,” the report states. They nonetheless worth meals for pleasure, it says.
Midlife shoppers are additionally conscious of diet traits however will solely undertake them if the pattern fits their want. “Midlife shoppers take their cues from youthful ones on the subject of diet, however they’re extra skilled,” the report says. “Vitamin options should match their lives and wishes, quite than the opposite manner round.”
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