Why so many country clubs are undertaking massive capital-improvement projects | Courses
Sure, there’s a positively a component of maintaining with the Joneses, however “member expectations proceed to rise,” Kuebler says. “They get much more publicity to high-end resorts and different issues they might evaluate to their membership. So capital enchancment isn’t simply to draw new members. It’s to be sure that it’s nonetheless related to the present members.”
The family-friendly, amenities-heavy membership is “the wave of the longer term,” says Orosco of the Montecito Membership. It simply accomplished the biggest membership-sales yr in its historical past, bringing its complete to 570 members. “This may increasingly change, proper? You by no means know what the subsequent era may need,” he concedes. “However proper now, you see the grins and happiness of members once they’re right here, the quantity of individuals lining as much as be part of. It really is a superb expertise. You’re going to see extra golf equipment undergo the identical sort of factor. Perhaps not fairly on the degree of this membership. However you’ll have extra golf equipment making an attempt to get to that degree.”