Why so many country clubs are undertaking massive capital-improvement projects | Courses
The COVID pandemic, too, has energized a number of golf equipment. Not solely are folks enjoying much more golf than they did pre-pandemic, they’re becoming a member of extra golf equipment. Based mostly on knowledge from 300 golf equipment it considers consultant of the U.S. market, the analysis agency Membership Benchmarking exhibits that 25 p.c of U.S. nation golf equipment had full memberships earlier than the pandemic. That quantity is pushing 50 p.c at the moment and climbing. Golf equipment are “sitting on a boatload of money,” says Steve Graves, founding father of Inventive Golf Advertising and marketing, a consulting agency that works with golf equipment to search out new members. “If not now, when?”