Why so many country clubs are undertaking massive capital-improvement projects | Courses
Nonetheless, this could be the one largest motive for the splurge: Numerous golf equipment have realized it’s worthwhile to spend cash to make cash. One of many primary causes for that’s Ray Cronin, co-founder of Membership Benchmarking, who has gained a guru-like following all through the country-club trade lately.
A former board member at Thorny Lea Golf Membership exterior Boston, Cronin began Membership Benchmarking in 2009 “as a result of I didn’t have any knowledge, and we had been making choices by the seat of our pants.” The corporate collects and analyzes monetary data from roughly 1,000 North American golf equipment. “We’ve studied it for 12 years now,” Cronin says. “We actually perceive it. We’ve form of cracked the code of sustainable monetary success based mostly on that work. It’s all about capital funding, imagine it or not.”