The in-depth analysis, which checked out how folks purchase into the sports activities diet market and understand wholesome dwelling, enabled Arla Meals Substances to establish three distinct shopper sorts, every with completely different attitudes to train, diet, and protein.
The primary group, The Fans, workout routines strenuously no less than thrice per week and ceaselessly chooses meals and drinks to help athletic efficiency. They rating above common in lots of areas. For instance, 93 % have an distinctive curiosity in protein, and 60 % actively seek for added-protein sports activities diet merchandise.
‘Straightforward Well being’ refers back to the second group of customers. They observe a comparatively energetic balanced way of life with an curiosity in diet. They’re prone to reply positively to in style well being developments. Like Fans, they select protein-rich meals to assist with areas similar to sports activities restoration however are unlikely to sacrifice style in favour of performance.
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