Arla Food Ingredients’ research highlights distinct shopper traits in mainstream sports nutrition 

Anne Høst Stenbæk, Head of Advertising and marketing at Arla Meals Substances, added: “A excessive proportion of Fans say they make a aware effort to eat a nutritious diet, they usually select meals to enhance their athletic efficiency. They’re keen to surrender on each style and comfort to get there, so for them, it’s all about performance. In distinction, Straightforward Well being customers agree that an energetic way of life is essential in contributing to general well being. However this group will not be keen to compromise on style, so producers would do nicely to focus on them in another way. 

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