These within the third section – Wholesome Really feel Items – don’t prioritise train however concentrate on how weight loss program impacts well being. Wholesome Really feel Items are prone to favour drinkable merchandise similar to smoothies, waters, and kefir, as a result of they purchase into their well being advantages (59 %) and wish drinks that add nutritional vitamins and vitamins to their general weight loss program (56 %).
Troels Nørgaard Laursen, Director of Well being & Efficiency Diet at Arla Meals Substances stated: “Now that sports activities diet has moved into the mainstream, it has develop into more and more necessary for producers on this class to grasp shopper attitudes to train, diet and key substances similar to protein. We’ve got been in a position to establish three distinct shopper sorts, giving some helpful pointers in how producers can promote protein to those completely different segments.”
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