“It was an important expertise, even if in terms of the success of the tournament, it was obviously extremely disappointing.”
4 years later, nevertheless, Collins could be a part of a World Cup-winning marketing campaign. “That was a distinct function, a distinct mannequin,” says Collins. “With England, I’d been there on the bottom. With France, I labored extra strategically to supervise their diet. We went into an enormous quantity of element, working very carefully with their head of efficiency, Gregory Dupont.”
Round this time, UEFA commissioned Collins to guide a analysis mission to place collectively a “consensus”. The intention was to create a doc that might inform sensible suggestions and information future analysis — successfully an evaluation of the present and future function of diet within the sport. It was the primary examine of its form in a decade.
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