Provenance can also be rising in significance – customers need to know the again story of the products they eat.
Greater than half of world customers are glad to pay a ten% premium for prime protein snacks, whereas an extra 15% could be prepared to pay a 25% premium.
Style remains to be thought of the primary criterion 65%), however the high quality of protein is available in a detailed second (59%) on the subject of driving the acquisition choice. Using pure substances (57%) and worth (55%) additionally play a job.
Proactive vs reactive
“Accelerated by COVID-19 and shopper concentrate on well being and rising curiosity in proactive – versus reactive – diet, fast change has occurred not too long ago in meals and beverage markets all over the world as broader consciousness of the numerous advantages of protein more and more drives buy choices amongst mainstream customers,” mentioned Soymya Nair, creator of the report and international director, Shopper Analysis and Insights, Kerry.
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