Report underscores the power of protein fortification in unlocking price premiumisation

Essentially the most sought out claims included ‘prime quality protein’ and ‘full protein’, ‘no added sugar’ or ‘decreased sugar’ and ‘100% pure’, ‘no components/preservatives/colors’ and made with actual substances.

Concluding the report are 5 ‘tip of the iceberg’ alternatives for innovation, and the way Kerry – a cutting-edge style and diet accomplice with a 1,100-strong workforce of meals scientists and specialists at its fingertips – can help product builders.

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