Nutrition startups ride D2C wellness wave to success

The diet complement area has seen a change in shopper behaviour and demographic

What was earlier a health fanatic market is now a proactive well being conscious market. Extra shoppers are taking good care of their our bodies and have actively elevated consumption on this class,” explains Rahul Chowdhri, Companion at Stellaris.

The nutraceuticals market in India is predicted to develop from an estimated $4 billion to $18 billion by the top of 2025. The dietary dietary supplements section constitutes over 65 % of the nutraceutical market and is rising at a fee of 17 % and is prone to develop at 22 % per 12 months, particularly when preventive well being has grow to be the main focus for all within the present pandemic, mentioned a 2020 report by the Worldwide Commerce Administration.  

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