Nutrition startups ride D2C wellness wave to success

Based on information by Tracxn, out of the highest 50 startups within the section, 20 have obtained funding in 2020 and 2021.

“What we discovered actually fascinating about this market is that protein deficiency in India is extremely excessive, large and widespread. One thing like 70 % of the city inhabitants, adults and children are protein poor and this type of protein deficiency, particularly in a baby’s improvement, has a large subsequent affect on their progress on their bodily progress, even their psychological progress,” says Cathy Guo, Supervisor, Investments and Portfolio at Antler. 

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