Nutrition startups ride D2C wellness wave to success

The well being meals market has manufacturers akin to Mumbai-based Snackible, Jaipur-based Gladful, Mumbai-based The Inexperienced Snack Co, Delhi-based Habbit Well being and Diet, Lucknow-based Keeros, and Noida-based Poshtick, amongst others. 

“The providing right here is to introduce a product in your present mainstream consuming habits (breakfast-lunch-snack-dinner cycle). It’s a a lot bigger market but additionally extra crowded,” says Rahul of Stellaris. 

Equally, D2C nutrient startups like Oziva and Gynoveda are diversifying so as to add magnificence merchandise to their choices. The wonder product business is already seeing traits of aware shopping for, vegan magnificence and sustainability. 

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