Nutrition startups ride D2C wellness wave to success
India’s nutraceutical business is predicted to carry a minimum of 3.5 % of worldwide market share by 2023.
New manufacturers and markets
One other essential motive for the rise of nutraceutical startups in India, says Rahul, is the emergence of on-line manufacturers in new classes and codecs.
The prevailing manufacturers didn’t have codecs like powder, liquid, tablets, gummies, soften strips, and so forth. Equally, there may be an emergence of manufacturers which have product traces which might be pure, Ayurvedic, and plant-based to satisfy the demand for such merchandise.
That is, nevertheless, not a novel idea as manufacturers like Himalaya that additionally dabble on this area have been round for fairly a while now. However, diet and nutraceutical startups have obtained important consideration from traders in 2020 and 2021. Whereas many of those firms had been based in 2015 and 2016, many secured funding solely just lately.
