Nutrition startups ride D2C wellness wave to success

“This type of prevailing protein deficiency within the Indian weight loss program presents a large alternative,” Cathy provides. 

The area can also be seeing a growth attributable to elevated penetration of contemporary types of retail together with hyper and supermarkets, and D2C and ecommerce channels. There’s additionally an elevated variety of non-grocery retailers, akin to drugstores, mass merchandisers and retail chains that are increasing their alternatives in

the complement class. 

Diversification

The D2C diet market, which incorporates merchandise which might be important dietary supplements to an individual’s nutrient consumption, has additionally bolstered the expansion of two adjoining markets — well being meals market and the sweetness product section.

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