Nutrition startups ride D2C wellness wave to success

Trying Forward

“The issue within the area is lack of product differentiation; it’s that these are commodities and never manufacturers. Commodities who’ve grow to be early adopters of the D2C format will do very nicely within the early years and can do very nicely however as soon as these nutrient dietary supplements grow to be recognized, the market will return to perfect competitors,” says Harish. 

“So the necessity of the second is differentiation, branding, and the whole means of guaranteeing visibility for the model.”

As we enter a post-pandemic world, we are able to see the D2C diet startup area getting crowded. Nonetheless, entrepreneurs and traders within the area agree that the demand for dietary dietary supplements and wholesome meals and drinks is right here to remain.

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