By promoting the gear on the margins that we’re promoting them, we purchase prospects, after which these prospects connected to JRNY. And you may see in our promoting over time that JRNY will go from being — having a cameo look in our promoting to co-star to being the star over time. That is the way it will roll. And we’re actually leveraging that buyer price of buyer acquisition for a extremely worthwhile piece of kit to amass prospects this fashion.
After which, after all, we’re doing these free trials as effectively and we have — we’re doing free trials on the SelectTech stuff so we are able to return to earlier prospects. And buying earlier prospects for a JRNY, a lot simpler factor. You’ve got their e mail addresses. You simply ship them a notice saying, “Hey, we have got a good way so that you can use your SelectTech that you’ve got been ready for.
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