Inside Hy-Vee’s ‘reimagined’ physical-meets-digital store

“We actually tried to merge the digital house with the bodily house with this retailer,” mentioned Jeremy Gosch, Hy-Vee’s co-chief working officer, who spearheaded the shop’s growth.

After a 12 months and a half of battling well being dangers, provide disruptions and different quick considerations, it will be comprehensible if Hy-Vee’s signature drive to check out new improvements had slowed a bit. However the spirit of experimentation remains to be very a lot alive and effectively in Des Moines, mentioned Gosch, together with CEO Randy Edeker. 

Hy-Vee now operates its personal gig-labor power, which primarily performs fill-in duties round shops as wanted. It has just a few small drive-thru pickup-only depots in Des Moines, as effectively — a response to the large pandemic demand for the service that continues to be excessive. The Grimes location options the corporate’s first drive-thru grocery pickup lane that’s hooked up to a retailer.

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